Our Philosophy
At PPD, we treat each individual project, site and client as
a distinct endeavor. The works that we produce at PPD are the result of our
designer’s interpretation and vision of what the site requires. In addition to
this it is common practice to curate this interpretation in concert with the
valued requirements of our clients. The careful management of these elements in
the hands of our accomplished designers results in projects that are unique,
site specific, and optimized to fulfill the needs of each client.
Our objective is to do something new at every opportunity,
regardless of the scale. A building should make sense in its location, complement
its environment and greatly improve the quality of life for both the
inhabitants and those in the surrounding area. Architecture has evolved a long
way from the original function of providing shelter. Today, we live in an
incredible age of prosperity that enables us to expand upon that concept by
creating habitats which provide a kind of mental shelter that one needs in a
busy city. However, the immense
environmental cost of providing this service is ever present in the forefront
of our minds. The prosperity of today must not be misunderstood or taken
advantage of as a limitless resource. It is our vocational responsibility as
architects to design and manage the use and implementation strategy of
materials in a way that produces a minimal impact on the longevity of our
planet.
The building construction and operation industry is
responsible for almost 50% of global CO2 emissions.
Following the third industrial revolution, global concern over the cause of
climate change has risen. While the bulk of environmental discussion revolves
around our individual responsibilities such as single use plastic, and
vehicular travel, the major actors are often overlooked. As an industry and as
individuals, we have the opportunity to change our ways, the opportunity to
lead by example. At PPD we use advanced computation and real weather data to
inform our environmental analysis and simulations to better understand the
performance of our buildings. This critical research is key to designing a
building that can perform in it environment year round with minimal energy
output. Change occurs in stages, if we can use passive sustainable strategies
to slightly reduce our dependence on air-conditioning today, it is one step
toward a world in which pollutants such as this are made redundant by
exceptional sustainable design in architecture.